COOKIES AND SIMILAR TRACKING TECHNOLOGIES POLICY

Thiscookies and similar technologies policy provides you with general informationabout cookies and similar technologies (collectively, “Tracking Technologies”) as well as how and for what purposes BaselineVision (“we”, “our” or “us”) uses suchTracking Technologies on our website (“Site”).

Please take the time to read this policy, which complements our general privacy policy. If you have questions or comments, you are welcome to contact us at support@baselinevision.com.
‍

INDEX

‍o   WhatAre ‘Cookies’?
‍o   ForWhat Purposes are Cookies Being Used?
‍o   Whatare ‘Session’ and ‘Persistent’ Cookies?
‍o   Whatare ‘First-party’ and ‘Third-party’ Cookies?
‍o   Whatare ‘Similar Technologies’?
‍o   Howdo we Use Tracking Technologies and for What Purposes?
‍o   Do we Need to Obtain my Consent for Using Tracking Technologies?
‍o   Can I Manage my Tracking Technologies Preferences?
‍o   Willwe Update this Policy?
‍

1. WHAT ARE ‘COOKIES’?

1.1

Cookiesare small files with pieces of information, normally consisting of just letters and numbers, which websites use when users visit them.

Software on the users’ devices (for example, a web browser) can store cookies and send them back to the website the next time they visit, to make a specific function of the website work and to provide information about the user’s activities on the website.

2. FOR WHAT PURPOSES ARE COOKIES BEING USED?

1.1

Cookies are used in numerous ways. For example, when analyzing traffic to a website ortracking users' browsing behavior.

Cookies are widely used as they allow a website to recognize a user’s device. Tracking Technologies help websites to remember the visitors and their activities, for example, the user’s language preferences.

3. WHAT ARE ‘SESSION’ AND ‘PERSISTENT’ COOKIES?

1.1

“Session Cookies” are removed from user’s device once they close their browser session.

“Persistent Cookies” last for longer periods on your device - after users close theirbrowser session.

User scan delete previously set persistent cookies manually or configure the browser settings to delete cookies, as further described below.

4. WHAT ARE ‘FIRST-PARTY’ AND ‘THIRD-PARTY’ COOKIES?

1.1

First-party cookies are set directly by the website that the users are visiting.

Third-party cookies are set by a domain other than the one the users are visiting. For the purpose of this policy, these are cookies that are set by our service providers, such as Google Analytics.

5. WHAT ARE ‘SIMILAR TECHNOLOGIES’?

1.1

Function susually performed by a cookie can be achieved by other means. This couldinclude, for example, using certain characteristics to identify devices so thatvisits to a website can be analyzed.

Any technology that stores or accesses information on your device is relevant forthis purpose, and therefore it includes, for example, HTML5 local storage, Local Shared Objects, and fingerprinting techniques.

Additionally, technologies like use of log files, scripts, tracking pixels and plugins, wherever these are used – are also considered as similar technologies.

6. HOW DO WE USE TRACKING TECHNOLOGIES AND FOR WHAT PURPOSES?

1.1

We use both Session Cookies and Persistent Cookies as part of your experience onthe Site so that we can facilitate the use of the Site’s features and tools,keep track of your preferences, improve your experience with our Site, for web analytics and for marketing purposes.

Somecookies are strictly essential for the operation of the Site while other cookies help to improve our services and marketing activities. The same rule goes for all Tracking Technologies that we use.

The cookie management tool that we use (“Cookie Management Tool”)provides you with a clear and comprehensive image of the Tracking Technologies that we use.

When Tracking Technologies contain personal data, our privacy policy applies as well.

7. DO WE NEED TO OBTAIN MY CONSENT FOR USING TRACKING TECHNOLOGIES?

1.1

Yes, however only with respect to the Tracking Technologies that are not strictly essential for the operation of the Site.

If you do not agree to accept our cookies or other Tracking Technologies that arenot strictly essential for the operation of the Site, you can manage your tracking technologies preferences as described below.

8. CAN I MANAGE MY TRACKING TECHNOLOGIES PREFERENCES?

1.1

Yes, through the following description of the cookies utilized on the Site:

COOKIE NAME

PURPOSE‍

DESCRIPTION

li_gc

Preference

Used by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes

_ga

Analytics

Used by Google Analytics to distinguish users for tracking site usage.

lidc

Preference

Used by LinkedIn for routing.

_ga_*

Analytics

Contains a unique identifier used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions.

_fbp

Marketing

Used by Facebook to deliver personalized advertisements to users.

_hjSessionUser_*

Analytics

Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

_hjSession_*

Analytics

Used by Hotjar to hold current session data.

bcookie

Analytics

This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media.

hjActiveViewportIds

Analytics

User by Hotjar to store user active viewports IDs and an expirationTimestamp that is used to validate active viewports on script initialization.

hjViewportId

Analytics

This Hotjar cookie stores information about the user viewport such as size and dimensions.

tt_sessionId

Analytics

Used by the social networking service, TikTok, for tracking the use of embedded services.

tt_pixel_session_index

Analytics

Used by the social networking service, TikTok, for tracking the use of embedded services.

tt_appInfo

Analytics

Used by the social networking service, TikTok, for tracking the use of embedded services.

_gcl_au

Marketing

Used by Google AdSense to understand user interaction with the website by generating analytical data.

_ttp

Marketing

Used by Tiktok to measure and improve the performance of advertising campaigns and to personalize the user's experience (including ads) on TikTok.

_tt_enable_cookie

Marketing

Cookie set by TikTok

lastExternalReferrerTime

Marketing

Detects how the user reached the website by registering their last URL-address.

lastExternalReferrer

Marketing

Detects how the user reached the website by registering their last URL-address.

AnalyticsSyncHistory

Marketing

Used by LinkedIn to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries

UserMatchHistory

Marketing

Contains a unique identifier used by LinkedIn to determine that two distinct hits belong to the same user across browsing sessions.

bscookie

Marketing

Used by the social networking service, LinkedIn, for tracking the use of embedded services.

1.1

In addition, every browser allows you to manage your Tracking Technologies preferences, usually found in the "Help" or “Settings” sections ofthe web browser.

Here are some links to some commonly used web browsers: (a) Google Chrome; (b) MicrosoftEdge;(c) MozillaFirefox; (d) MicrosoftInternet Explorer; (e) Opera; (f) Apple Safari.

You can turn off certain third party targeting or advertising cookies by visiting the following link: Network Advertising Initiative.

To find out more about cookies, including how to see what cookies have been set,you can visit the following websites: www.aboutcookies.org and www.allaboutcookies.org.

9. WILL WE UPDATE THIS POLICY?

1.1

We will update this policy, where needed. Every time we will update his policy we will post a notice on the Site, and obtain your consent onceagain, where required under applicable laws.

‍LAST UPDATED: October 1, 2023.